— · Winner's Board

You Already Know Your Ads Stop Working. You Just Can't See What's Still Running.

Every month: the ads running in the funding vertical, and — the part that actually matters — which ones are still running after everyone else's got turned off.

Get the Board — —

Cancel any time · No contract · Updated continuously

The Pain
A Swipe File Tells You What Someone Ran. Not What Survived.

Anyone can screenshot an ad. That tells you it existed. It doesn't tell you whether it made money — and a losing ad and a winning ad look identical in a screenshot.

So people copy the wrong things. They copy an ad that ran for four days and got killed, and they wonder why their version doesn't work either.

Longevity is the only public signal that's hard to fake. Nobody keeps paying to run an ad that loses money. An ad still running after ninety days is telling you something a screenshot never will.

What's On It
Built Around What's Still Running.

How long each ad has run

The single most useful number on the board. Sorted so the survivors sit at the top.

The angle it's using

What belief the ad is attacking. Angles outlive creative, and they transfer between offers.

The hook, written out

The first line, transcribed. That's the part doing the work in the first three seconds.

Where it sends people

The page shape behind the ad — call funnel, low-ticket offer, lead magnet. The ad is half the machine.

What's new this month

New entrants worth watching, and what quietly disappeared.

What's going stale

Angles that have been run into the ground. Knowing what to stop copying is worth as much as knowing what to start.

Straight answer on the data: this is public ad activity, observed and organised. We don't have anyone's spend, ROAS, or account numbers, and we won't pretend otherwise. Run time is a signal, not a P&L.

Who It's For
People Who Are Running Ads, or About To.
Worth — if:
  • You're spending on funding ads now
  • You're about to start and don't want to fund everyone else's education
  • You write copy for this vertical
  • Your ads worked and then stopped, and you don't know what changed
Skip it if:
  • You're not running ads and don't plan to
  • You want ads written for you — that's a different service
  • You want spend and revenue numbers, which nobody outside those accounts has

Cancel any time · No contract

Questions
The Things People Ask.
How often does it update?
Continuously, with a monthly summary of what changed — what's new, what died, what's going stale.
Do you show spend or ROAS?
No. Nobody outside those ad accounts has that, and anyone showing you a spend figure for someone else's ad is guessing. Run time is the honest signal and it's the one we build on.
Can I cancel?
Any time. It's month to month with no contract.
Is this the same as a swipe file?
No. A swipe file is a pile of screenshots with no survival data. The board is organised around how long each ad has been running, which is the part that tells you whether it works.